Monthly Archives: November 2015

Attract Top Talent Within About Us Company Video

Comments

Using an about us company video is a great way to attract top talent and stand out from the crowd.

One company that I’ve worked with for several years is Fonex Data Systems and earlier this year I produced a video for them with the purpose of using as a tool during the recruiting process for attracting top talent.

Fonex Data Systems is a growing value added re-seller and manufacturer of telecommunications equipment and the need for talented technical people is ongoing.

Lately I’ve been helping them with recruiting and I’ve been using the video as a tool to create a connection between the company and the candidates. Having the video as a tool to send to potential candidates provides them with a way to get to know the company and the people they would be working with.

When a new employee joins a company they work people with whom they need to form new relationships and thus the chemistry needs to work.

new employeeMost people who leave a job do so often because of a bad relationship with either their boss or co-worker. So moving to a new company needs to feel right beyond just the opportunity and the compensation.

A good about us company video needs to be honest and transparent so that a connection is made between the people in the video and the candidates.

The video we created for Fonex Data Systems was made using interviews of key people in the company who spoke honestly about their experience and what motivated them to work there.

An about us company video can serve multiple purposes. It can be used to attract new employees but also to give a sense of the philosophy and values of the company, which is great to introduce the company to potential partners and customers.

Every company needs to differentiate itself and show its uniqueness and what better way through people working there expressing themselves honestly and speaking from their heart about their company.

Rather than having great graphics and stock images on a website and about us company video can help the visitors connect with the human side of the company and people is what makes the company. Here is an example of another good about us company video from Zappos.

Stephen Goldberg

Lessons to Learn from Champions

Comments

Kansas City RoyalsThe Kansas City Royals just won the World Series last week and I am glad they did. They demonstrated they have the stuff champions are made of. What can we learn from witnessing their ascent to the top?

  1. Have a vision and mission. The team had this very clear in their minds and it showed in their focus and determination.
  2. Have goals and objectives. A vision and mission starts at the top and is sharpened by clear objectives down to each team member and support staff. Everyone knew what they needed to contribute.belief and confidence
  3. Develop belief and confidence. Believing that you can do something comes from being confident in your skills and that everyone will give their 100%. Last year the Royals lost the World Series in game 7 but they learned from that experience and knew that they had the right stuff to win this year.
  4. Create team spirit. Team spirit is not an accident, you make it happen by getting to know each other and helping each other work through the difficult times that everyone goes through.
  5. Be a Leader. Everyone can be a leader when the time is right to use their strengths to contribute to the situation. This might be hitting a home run to take the lead or make a cracker play to get an out. It’s about stepping up to the plate and doing what you do best to contribute to the cause.
  6. Be creative and Take Risks. The Royals pushed their opponents to the limit Be creativeby being aggressive in all aspects of the game and this forced errors by the other team. This was risky because it could have led to failure on their end but they continued to use this tactic throughout the playoffs.
  7. Be Consistent and Determined. The royals were the most consistent team in the playoffs in all aspects of the game. They did more of the little things right. This translated into consistency fueled by a fierce determination to win.
  8. Celebrate Your Victories/ Learn from Your Defeats: It’s easy in sports as Celebrate Your Victorieseach great play and win is celebrated. Take the time to celebrate both your big and small victories. Celebrate each win and take the time to discuss what went wrong and how you can do to improve the situation next time.

How does your organization measure up to these winning strategies? What can you do to be a champion organization in your field?

Perhaps assemble your team and discuss these attributes of a champion team and set one or two goals to improve your batting average and rise to the top in your field.

Stephen Goldberg