An interview with Jeff Summers about how to make an effective and unique 30 second elevator speech. This is vital for sales people to master in order to get people’s interest and stand out from the crowd.
How to improve business results interview with consultant Tom Merson
In this video interview, small business consultant Tom Merson explains and gives examples of how small business can grow their businesses in today’s digital economy.
Tom talks about one of his clients, a local cleaning company, who he helped save money on Yellow Page advertising without losing any sales.
He also tells about a swimming pool retailer in the mid US who increased their sales by $1 million in 18 months by using social media, while reducing advertising spending by over $100,000. This was taken from a case study produced by Hubspot and can be accessed by clicking on the image below. Tom Merson can be reached at contact@tommerson.ca or visit his website at Tommerson.ca
Stephen Goldberg