---
title: Learn to Negotiate the Best Way with expert Al McBride - Optimus Performance
description: Are you a business owner or sales professional who is having a hard time negotiating, causing you to often end up compromising and leaving money on the table? In this video, I interview Alistair Mcbride- a coach, consultant, and experienced entrepreneur. With his Goliath Negotiation Method, he teaches how to avoid the biggest trap and
---

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# Learn to Negotiate the Best Way with expert Al McBride

[Stephen Goldberg](https://www.optimusperformance.ca/blog/author/stephen-goldberg)  Jul 16, 2026, 6:40:40 PM

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Are you a business owner or sales professional who is having a hard time negotiating, causing you to often end up compromising and leaving money on the table?

In this video, I interview Alistair Mcbride- a coach, consultant, and experienced entrepreneur.

With his Goliath Negotiation Method, he teaches how to avoid the biggest trap and pitfall in every negotiation and how to uncover hidden value in every deal.

Stop getting outplayed and start making the most out of every deal.

Watch the video interview to acquire some instant tips to be a better negotiator and make more profitable sales.

Learn more about his Goliath Negotiation Method here: [https://almcbride.com/courses/goliath-negotiation/](https://almcbride.com/courses/goliath-negotiation/)

Get access to the free Negotiation Prep Cheat Sheet and the Negotiation Email Mini-Course here: [https://almcbride.com/lp/cheat-sheet/](https://almcbride.com/lp/cheat-sheet/)

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