The job market is highly competitive these days and candidates have in many cases lots of choices for work. So, its often about attracting someone to your company as they may be presently employed but looking for something better.
People are highly influenced by online reviews of businesses, especially restaurants and service type businesses. I usually do not consider a restaurant that has a rating under 4. When choosing a groomer for my dog I am even more picky. Even doctors are dentists are getting rated and it can impact their reputation and practice.
The same applies to potential employees looking at your company as a possible employer. Most businesses have a listing on Google My Business which incorporates Google Maps and is usually one of the top search results for your type of business or business name.
Just like a restaurant, employees can leave a review of your business and this includes past and present staff. You can increase your companies rating by having present employees write a review about your company as a great place to work. If enough employees leave a five star review you can increase your overall rating and standout as an employer of choice.
My brother-in-law owns a restaurant and he asked me to help him with his marketing. I suggested he engage the services of a search optimization company and he did. Together we held meetings with the service staff and got them to start asking satisfied customers to leave five-star ratings on Google. Those that did so on the spot received a free dessert as a thank you. This initiative paid off as the restaurant’s rating went from 3.8 at the time to 4.4 today. His business has increased as a result.
Meet Employees
Meet with your employees by department or teams and let them know you want to improve your online rating as an employer of choice. Ask them to go onto Google and job sites like Indeed and leave a five-star review of your company.
If they are hesitant find out why. Ask them what you need to do to make your company worthy of a five-star review. This could be a good exercise to find ways to work on some improvements for not only attracting employees but keeping them as well.
If there is a lot of resistance you may find you have a problem that needs to be fixed right away. Take action to improve how people perceive your company online and you will be in a better position to attract top employees.