Using an about us company video is a great way to attract top talent and stand out from the crowd.
One company that I’ve worked with for several years is Fonex Data Systems and earlier this year I produced a video for them with the purpose of using as a tool during the recruiting process for attracting top talent.
Fonex Data Systems is a growing value added re-seller and manufacturer of telecommunications equipment and the need for talented technical people is ongoing.
Lately I’ve been helping them with recruiting and I’ve been using the video as a tool to create a connection between the company and the candidates. Having the video as a tool to send to potential candidates provides them with a way to get to know the company and the people they would be working with.
When a new employee joins a company they work people with whom they need to form new relationships and thus the chemistry needs to work.
Most people who leave a job do so often because of a bad relationship with either their boss or co-worker. So moving to a new company needs to feel right beyond just the opportunity and the compensation.
A good about us company video needs to be honest and transparent so that a connection is made between the people in the video and the candidates.
The video we created for Fonex Data Systems was made using interviews of key people in the company who spoke honestly about their experience and what motivated them to work there.
An about us company video can serve multiple purposes. It can be used to attract new employees but also to give a sense of the philosophy and values of the company, which is great to introduce the company to potential partners and customers.
Every company needs to differentiate itself and show its uniqueness and what better way through people working there expressing themselves honestly and speaking from their heart about their company.
Rather than having great graphics and stock images on a website and about us company video can help the visitors connect with the human side of the company and people is what makes the company. Here is an example of another good about us company video from Zappos.
Stephen Goldberg