The more applicants you have for a job posting the more choice of candidates you can select to proceed through the selection process. You want your job posting to standout from the crowd especially if it’s a popular and competitive job category.

Job title

The job title is what people see first when they see you listing so make the job title highly appealing. I recently posted a job on Indeed for a client and did an A/B test by posting the job two ways.

One of the jobs was posted with the title Operations Support Specialist along with the text and job description provided by my client. The other posting was titled Operations Support Specialist Great Career Opportunity and I wrote a new text to describe the job along with just a few of the main tasks. I wrote this version with specific copy to sell the appeal of the job and the company (see the copy at the bottom of this page)

Results

Within a few hours of posting both versions of the job the one with Great Career Opportunity received six resumes whereas the other had none. So how you title and describe the job is crucial to how people perceive the opportunity and are motivated to apply.

Revisions

I continued to revise the job posting based on feedback of the quality of the resumes received by the hiring manager who was doing the screening. I decided to add the words Customer Service to attract people with that experience as the job did in fact require customer service experience and know-how.

Even later I modified the title again but kept the words customer service and all postings with those words did very well. From the larger quantities received the manager found good candidates to start with short phone interviews and then moved forward with in person interviews.

Salary posting

I find that when a job is posted with a competitive salary range it drives up applies. Anyone looking for a better salary will want to apply if the job appeals to them so making it clear in the posting will also boost the response.

Hiring and selecting the right employee for the job and company is an extremely important step in building a strong and successful team and organization.

Sample job posting

If operations and customer service is the type of work you love and you have experience with inventory management, then this position is a dream job come true. You will work as part of a great team of professionals serving the best companies in the telecom industry. This is a steady path and secure field of work that is poised for even greater growth over the next five to ten years.

You can show off your skills in operations by managing all aspects of product returns (RMA’s) for the company. You will assist the pre-sales team in managing product evaluation and deepen your knowledge of operations through learning advanced use of the Oracle ERP data base system.

Managing all product returns (from customers and manufacturers) is a vital part of inventory management and you will work closely with the operations manager to assure that this crucial operation is done accurately.

You will be provided with all the training you need to build on your skills and experience with inventory management.

Your strength is attention to detail, and this will enable you to produce high quality work that will be recognized and appreciated by your manager and team members.

Your experience in operations and your education has given you the skill set you need to excel and grow in this position.

The company offers competitive benefits such as group insurance, performance bonus and the salary will reflect your knowledge and experience.