Strategies to Attract Good Employees

attract good employees

The current employment situation is very challenging for employers, but a ripe opportunity for employees. People who are dissatisfied with their job or workplace can easily find jobs they prefer, especially for those with sought after skills.


I covered the reasons why people were leaving their jobs since the start of the COVID-19 pandemic in a previous article and video. That was based on a webinar I attended called Future of Work Requires a Connected Experience. It was presented by David Johnson a principal analyst with Forrester Research.


According to the research, the five reasons people leave their jobs is:

  1. No feedback
  2. No development opportunities
  3. Feeling unrecognized
  4. Lack of trust
  5. Feeling overworked or burned out

To be attractive to potential candidates who are feeling confident of their job prospects and opportunities, you need to show how you are an organization that values and promotes

  1. Giving feedback
  2. Providing development opportunities
  3. Recognizing good performance
  4. Trustworthiness and integrity
  5. Employee well-being

The five items above are what your organization needs to be doing to keep and attract enough good employees. How well are you doing? Rate yourself on a scale of 1-5, 5 being excellent.


I suggest forming a team to discuss these items and come to consensus on how you score, and what you can do to improve. You may have a lot of solutions you can act on. Start with one that would be most impactful and easiest to implement.


attract good employees

I created a worksheet to help you come up with solutions after discussion with your team. Consider including a few employees in the team to work on this improvement opportunity how to market yourself as an employer of choice because you put into practice those five items that people are looking for. Subscribe now to my newsletter to get notified of the next article.