Yearly Archives: 2019

attract top employees

Your Companies Online Rating Can Attract or Deter Potential Candidates

The job market is highly competitive these days and candidates have in many cases lots of choices for work. So, its often about attracting someone to your company as they may be presently employed but looking for something better.


People are highly influenced by online reviews of businesses, especially restaurants and service type businesses. I usually do not consider a restaurant that has a rating under 4. When choosing a groomer for my dog I am even more picky. Even doctors are dentists are getting rated and it can impact their reputation and practice.


The same applies to potential employees looking at your company as a possible employer. Most businesses have a listing on Google My Business which incorporates Google Maps and is usually one of the top search results for your type of business or business name.


Just like a restaurant, employees can leave a review of your business and this includes past and present staff. You can increase your companies rating by having present employees write a review about your company as a great place to work. If enough employees leave a five star review you can increase your overall rating and standout as an employer of choice.


My brother-in-law owns a restaurant and he asked me to help him with his marketing. I suggested he engage the services of a search optimization company and he did. Together we held meetings with the service staff and got them to start asking satisfied customers to leave five-star ratings on Google. Those that did so on the spot received a free dessert as a thank you. This initiative paid off as the restaurant’s rating went from 3.8 at the time to 4.4 today. His business has increased as a result.


Meet Employees

Meet with your employees by department or teams and let them know you want to improve your online rating as an employer of choice. Ask them to go onto Google and job sites like Indeed and leave a five-star review of your company.


If they are hesitant find out why. Ask them what you need to do to make your company worthy of a five-star review. This could be a good exercise to find ways to work on some improvements for not only attracting employees but keeping them as well.


If there is a lot of resistance you may find you have a problem that needs to be fixed right away. Take action to improve how people perceive your company online and you will be in a better position to attract top employees.


cross training plan

Create an Employee Cross Training Plan to Ensure No Lag in Department Productivity

A cross training plan is essential to ensure that there is no lapse in productivity due to an employee who is absent whether short or long term. A prolonged absence from work could be due to illness or similar personal situations and this is a possibility that needs a plan in place to address the situation when it happens.


Steps to creating a cross training plan

  1. Create a worksheet with columns by department listing all the positions, along with the names of each person in that role. If some people in the same role are doing unique tasks, you will need to identify those tasks. In another column list the name of the person who can be trained to take on the tasks of the absent employee. (see worksheet below)
  2. Update the job description for each role or write a new one if required. You can read my article and watch my video on writing a job description and download my job description template. I also have a complete training program on writing and using a job description that you can access here.
  3. Identify the crucial tasks that need to be performed to deliver goods and services by putting a star or highlighting them on the job description. Star or highlight the skills required to perform these critical tasks. These tasks are essential and normally take up the most time in the role.
  4. Identify employees that can learn the skills required to replace the employees listed in column B. You will need to look to other departments as you will probably need several people who can cover. For example, if Sarah is a customer service/order entry person but also performs specific tasks relative to handling returns for warranty issues, then you will probably need more than one person to cover her absence especially for a longer period. Perhaps the warranty return tasks can be delegated to another employee in the same department after training. An employee from another department may be ideal to be trained on some of the crucial tasks. Or perhaps the warranty return tasks can be taken on by an employee in shipping and the main order entry tasks can be distributed amongst the other department employees.
  5. Create a training plan for the tasks on the cross-training form (see below). I will be posting an article on planning a training session along with a form in the weeks to come so stay tuned for that. You can also use my goal planning form to plan the training projects and schedule actions.
  6. In column C list the tasks that require training and in D list the name of the person who will be trained.
  7. It is important that before you embark on an employee cross-training plan that you communicate your intentions to all the employees. You must explain your reasoning for the cross-training so that employees understand that you are not planning to replace them. You will need their cooperation as they might be doing the training.
  8. You need to consider who are the right employees to do the training and provide a simple train the trainer training. You can follow my video and article on seven steps to highly effective employee training for this purpose. I also created a planning worksheet that you can download for this purpose.

Following the above steps will ensure you put a good employee cross-training plan into effect and protect your department from suffering low productivity should an employee be absent from work.


employees attitudes and performance

How Past Conditioning Affects Employees Attitudes and Performance

Have you ever been to a circus and seen a large adult elephant tied to a small stake with a little chain? Perhaps it didn’t strike you to think of why the elephant does not free itself from the chain and wander off to enjoy the circus.

employees attitudes and performance

The answer is because of past conditioning. When the elephant was a small baby it was tied to a stake with a larger chain and could not free itself, so eventually it gave up. It became conditioned to think that every time it got chained to a stake there was no way to get free.

The same type of conditioning happens to everyone as we grow up. We receive messages over and over from our parents and other key influencers and these messages get lodged in our subconscious and dictates our perception of ourselves and our actions.


If these messages were more negative than positive it could have the effect of becoming fearful, having low self-esteem and confidence. If the messages were more positive than it would have promoted more risk taking and self-assurance.


Advertisers know this very well and use spaced repetition to convince us to love a brand or product, so it influences our decision when shopping. Think of Kleenex brand tissue. Rather than adding tissue paper to our grocery list we would probably use the word Kleenex as we identify the brand with the product.


The good news is that we can change our past negative conditioning to be more positive and self-assured. This is done through goal setting, affirmations and positive feedback.


Leaders can influence employees to change their outlook and be more creative and positive by having the employee set goals and then giving them recognition and positive feedback as they make progress towards the goals.


Teaching employees to set goals and take risk is something that every leader/coach should have as a personal leadership objective. It will build trust and better employee performance.


Learn more about goal setting in this article and video and download my goal planning worksheet.


solving local and global problems

Solving Local and Global Problems are Good for Business

Many business start-ups today are social businesses in that they solve key social problems like poverty and environmental issues, while also making a profit. In the past this was the domain of strictly non-profit organizations.


However, solving social and environmental problems should be something every business today should be doing. It is especially important to solve local community problems because without a healthy community, local businesses cannot survive and thrive.


Businesses need skilled people to staff their organizations and having a vibrant community will attract people to live and work there.


Good education that responds to the needs of local businesses is also key to ensuring that the right talent will be available to meet future demands.


Setting at least one social goal and backing it with top management support will get employees more engaged with the company and provide opportunity for employees to work on projects that they feel are giving back to their community.


There is an old expression, what goes around comes around. Being mindful of contributing to fixing problems we all face both locally and globally will pay itself back in the long run.