Posts By: optimus

Creative Approach to Solving Problems and Achieving Goals

Problems keep us from achieving what we want in life and work. In this new series of articles and videos, I’ll show you how to use creativity to solve a key problem or achieve an important goal.

The MartianI was recently watching the movie The Martian and besides being highly entertaining I realized it was teaching me how to think creatively. I recommend the movie for those two reasons. In the movie the main character was faced with the dilemma of surviving on Mars long enough for a crew to rescue him. Both he and NASA had to come up with creative ways for him to stay alive.

The Martian’s predicament was forced upon him so he did not have to choose his problem, but we do and that’s the first step and sometimes the hardest. How many times at the beginning of a new year have you made a resolution or set a goal only to forget about it shortly after? I know I have many times.

a problemSometimes it’s easier to choose a goal or a problem based on what hurts the most. What causes you the most pain in your life or work? We often will take action to avoid pain rather than to gain something that might seem to hard to achieve. Health is a good example. We all know what to do to eat better or to exercise more to give us better health, but it is often when illness strikes that we take action.

goal to achieveTo choose your problem to solve or goal to achieve, start by making a list of items. You can do this on your own, with a partner or with a team at work. Conduct a brainstorm session with yourself or your team. Write down all the things that come to mind.

Read over the list and leave it. You might want to go for a walk, run or other type of physical activity. I find that exercise tends to trigger creative problem solving and doing this might help you to think of the items you wrote and bring clarity to the most important thing.

You can download my worksheet on my website to guide you through the process. To choose your item to work on rate each one as either high medium or low importance. Using the lowest hanging fruit approach might help. If you want to eat an apple hanging in a tree the easiest approach is to pick the ripest one that is hanging the lowest.

Problems to ResolveNext go over the items you classified as high and rate them on a scale of one to ten for importance, ten being the most important. From that list choose the highest scored time or decide between those that are tied.

You should now have a highly important problem to solve or goal to achieve. Congratulations. In my next article and video, I’ll show you to advance this process further using various techniques including force field analysis.

Go ahead and check the link and download the worksheet. Get started today and use your creativity to make a positive change in your life or work.

Stephen Goldberg

Enjoy your life

More of Happiness, Contentment and Abundance

happiness contentment and abundanceTo have more happiness, contentment and abundance we need to first understand where it comes from. At this time of year we are bombarded by advertisers and marketers urging us to buy more of what we already have and don’t really need.

The desire to have something new and the feeling we have when we get it happens inside of us. Yet we tend to think that it’s the objects we desire that creates that feeling of happiness or contentment.

Since that feeling occurs within us the source of that feeling is always there inside of ourselves. We don’t need something new or better to tap into that feeling every day.

Appreciation

AppreciationThe simplest way to tap into happiness, contentment and abundance is to connect with that source, with that feeling that’s already inside of us. We can do that every day by just sitting quietly and appreciating the simple fact that we’re alive.

 

Perhaps we don’t always like what’s occurring around us or how we’re treated or treat others. Some things we have control over and others we don’t. However, we can take the time to appreciate life and the fact that we exist and can make choices.

Enjoy your lifeJust that simple acknowledgement can change our perspective and bring joy and satisfaction and the feeling of wealth and abundance.

As we approach the holiday season I encourage you to take the time to feel the happiness, contentment and abundance that’s constantly resonating inside of you.

Enjoy your life, every day and every moment. It is a precious gift!

Happy holidays!

Stephen Goldberg

Hire for Attitude, Train for Skills

AttitudeAttitude is a huge component of job performance. Attitude can be defined and described in different ways, but I use integrity, reliability and work ethic.

I use these three attitude attributes because I can measure them in the person using the pre-hire survey tool the Step One Survey from Profiles International.

Integrity lets me know if I can trust the person to treat information and property honestly and that they will conduct themselves with acceptable morals and ethics.

Reliability tells me about their attitude towards following established rules and procedures and in dealing with others positively.

Work ethic is the belief in the value of work and this will tell me how hard a worker they might be.

entrepreneur business manWell-known entrepreneur business man Richard Branson puts attitude and personality before other qualifications when he hires. He looks for people with great attitudes who are passionate about what they do. He doesn’t want yes people and likes those who can challenge the conventional way of doing things.

He says that you can train for skills but you can’t train attitude. I don’t entirely agree with this but I do agree that checking for attitude is the first step in the hiring process and that is why I use the Step One Survey. Why hire somebody with a bad attitude and try to change it? It’s better to hire someone with the right attitude and develop their skills so they can become top performers.

It doesn’t mean you don’t hire someone with the basic skills to do the job. You wouldn’t hire an accountant to do engineering work.

picking up candidates in a taxiBranson went as far as picking up candidates in a taxi that he drove without them knowing in order to see how they treated the taxi driver. If they lacked courtesy and didn’t treat the driver with respect or displayed a bad attitude he would take him back to their home and not go further with them.

If somebody is skilled and talented than having the right attitude will permit them to learn new things and find the right niche for them to grow in their organization.

Testing peoples attitudesTesting people’s attitudes is also important because people tend to lie or exaggerate on their resume and this will force them to lie in the interview. When surveyed 80% of employers believe that most people lie on their resumes, mostly about their education passed job titles and responsibilities and also about their technical skills.

Learn from Richard Branson and higher for attitude and personality that is appropriate for the job and company and train for skill development. This is a smart strategy to develop a high performance workforceA

Stephen Goldberg

Attract Top Talent Within About Us Company Video

Using an about us company video is a great way to attract top talent and stand out from the crowd.

One company that I’ve worked with for several years is Fonex Data Systems and earlier this year I produced a video for them with the purpose of using as a tool during the recruiting process for attracting top talent.

Fonex Data Systems is a growing value added re-seller and manufacturer of telecommunications equipment and the need for talented technical people is ongoing.

Lately I’ve been helping them with recruiting and I’ve been using the video as a tool to create a connection between the company and the candidates. Having the video as a tool to send to potential candidates provides them with a way to get to know the company and the people they would be working with.

When a new employee joins a company they work people with whom they need to form new relationships and thus the chemistry needs to work.

new employeeMost people who leave a job do so often because of a bad relationship with either their boss or co-worker. So moving to a new company needs to feel right beyond just the opportunity and the compensation.

A good about us company video needs to be honest and transparent so that a connection is made between the people in the video and the candidates.

The video we created for Fonex Data Systems was made using interviews of key people in the company who spoke honestly about their experience and what motivated them to work there.

An about us company video can serve multiple purposes. It can be used to attract new employees but also to give a sense of the philosophy and values of the company, which is great to introduce the company to potential partners and customers.

Every company needs to differentiate itself and show its uniqueness and what better way through people working there expressing themselves honestly and speaking from their heart about their company.

Rather than having great graphics and stock images on a website and about us company video can help the visitors connect with the human side of the company and people is what makes the company. Here is an example of another good about us company video from Zappos.

Stephen Goldberg